Advantages of e-CRM systems Coursework Example | Topics and Well Written Essays - 750 words

Advantages of e-CRM systems - Coursework ExampleThis involves first seek the customers permission and providing them with an incentive, before targeting them with the organizations given marketing message. E-CRM systems make it unaffixed for organizations like Our township Photography to engage in multiple relationships with multiple customers through the use of unlike opt-in and opt-out tools much(prenominal) as checking a box in an online give. E-CRM systems are essentially designed for this new form of marketing. Permission marketing ensures that the company only concentrates its marketing on customers who are interested. This leads to the second advantage of e-CRM systems efficacious targeting. E-CRM systems keep records of those who have visited a web site and expressed an interest in the products or function offered by registering their name and other details. By sending marketing messages to this category of web visitors, Our Town Photography will receive higher respons e rates from its target customers. With the e-CRM technology, the company could further burn its messages to customer micro-segments. With effective targeting, the oerall cost of reaching customers also goes down. Firstly, it is cheaper to use electronic communication methods than somatogenic ones. Secondly, with effective targeting the number of mail-outs is reduced ... These systems also oblige active information gathering from customers through tools such as online forums and communities, new product prototype evaluations and even customer-led innovations. List the specific data you would to store in your system Name Address Birth dates Purchase History Product or service recommendations make Gifts sent and received Anniversaries Hobbies and interests Gender Marital Status Post-sales service and/or product rating question at least two e-CRM systems that are available and do a compare contrast amidst the two systems. List the advantages and disadvantages of each the system an d create a side by side par matrix. Table 1 SugarCRM versus Microsoft Dynamics CRM Feature SugarCRM Corporate Microsoft Dynamics CRM Deployment On-premise or cloud-based On-premise and cloud-based Trial period 7 days 30 days Cost US$ 45/user/month US$ 44/user/month Databases -Client can opt to use SugarCRM datacenter or Client datacenter or third company datacenter -Offers 30GB free -Client can use own datacenter or Microsoft Cloud datacenter -Offers 5GB free, client pays for extra storage Employee applications and bring -Unlimited customization options / based on Open Source standards -Proprietary system thus customization limited by vendor -Massive ecosystem of extensions positive by Open Source community found at SugarExchange for over 200 commercial extensions and SugarForge.org for over 800 free extensions -Seamless integration to Microsoft products -Integration with Outlook and Microsoft ERP is especially very appealing to small and medium businesses. -Full sales, marketing and support automation -Full sales, marketing and support automation -Email integration, reporting, team selling, collaboration tools, advanced security, workflow